It comes the time of our presence at the international textiles and fashion fairs, and with it, it's also time to reveal what we've been preparing for the last few months. We kept this secret throughout this period, but we can finally show you everything.
After our Sustainable Revolution (AW19/20), a special collection totally inspired by the traditions, values, and environment of the city of our heart, Guimarães, and whose main focus was to alert to the ecological conscience of each one, there was only a way forward. This was a path that couldn’t be left aside the best we have absorbed in the last editions of the Munich and Paris fairs in September, and which filled us with inspiration - again, the environmental notion.
As we have already said, Planet Earth is our home and deserves to be protected. Thinking about it, we have concentrated our efforts to show you that, because we are the ones who open the doors to fashion creation and production, we do everything we can to make it as much as possible an ecologically innocent productive chain, able to give the best example to all who are part of this great world.
This time, and because this Home deserves, in the same way, to be respected and loved, we couldn’t fail to take advantage of the environmental motto. The SS2020 Collection has just arrived and with it, we bring you the best of this planet - its endless beauty!
Portugal represents only a small part of this inexplicable perfection, but it is, without any doubt, a good model. The country has a diverse topography ranging from mountains that span a vast coastal plain to a good number of lakes and rivers that flow through the country. Filled with an immense landscape, ranging from plains to imposing mountains, from rivers to extensive seas, from beaches to green forests, in our magnificent country there is no lack of nature to observe, contemplate and, above all, respect.
With so much inspiration to assimilate and transform into another collection full of quality and innovation, the work from our side was very easy. Thus was born the Portuguese Nature!
The SS2020 Collection is, therefore, a journey through the Portuguese wide sandy beaches with their gently rolling waves, the jagged coastline battered by rough seas, the towering and amazing mountains, and the vast and beautiful plains to bring you a taste of this little great country.
This collection dedicated to the Spring-Summer season of 2020 is divided, as usual, into three themes.
AREAL comes to pay tribute to all the incredible sunsets, colourful cliffs, bright white sands and crystal-clear waters from Portuguese beaches. With nearly 600 miles of mainland coastline, Portugal is home to some of the most stunning beaches in Europe, which range from vast expanses of golden sands through to small picturesque sandy coves.
NASCENTES had as main inspiration the slow flowing, pure and rich waters of the Portuguese rivers and watercourses. Portugal is one of the richest countries in the world in natural mineral water and spring water due to its quantity, variety, and quality. Portugal also has at least ten major rivers, five of which originate from Spain, and numerous other small rivers that provide water throughout the national territory.
ESCARPAS rises to honour all the Portuguese impressive deep scarps and mountains that were carved over the years and garnished with wonderful landscapes and unique fauna and flora. Nothing creates a better experience than observing the dramatic coastline formed by vertical cliffs. Standing on top of these tall cliffs, our eyes meet the vast expanse of the ocean and the huge waves crashing against the rocks.
Participation in trade shows
For the presentation of these new features related to the new collection we already have the usual presence in the international fairs of textiles and fashion. This opportunity allows us to enjoy a more direct contact with the brands and names of the area, to promote the national image as a reference of the fashion scene, but also to take steps towards going beyond borders and win new markets to increase export volume.
On the other hand, these fairs are unique events that help us to look for new inspirations, so that on our side we can bring together the best of the Portuguese tradition on textiles and a new wave of innovation, inspiring creators and designers to achieve more complex pieces.
Between January 29th and 31st we will be in Munich (Germany), at the Munich Fabric Start (Spring.Summer 20) - International Fabric Trade Fair. There, we will reveal, for the first time, all the details about our Portuguese Nature and the themes that go along with it. For three fantastic days, you can visit us at H3|C26 and know all the details about the new collection. We will love to welcome you there!
You will also be able to find us in Paris (France), at Première Vision Paris, another international fair of textiles and fashion very relevant, from February 12nd to 14th. Will we meet at the HALL 5N38 SP33? We can’t wait to see you there!