After an official presentation of our Sustainable Revolution (AW19/20 Collection) with the usual participation in the Munich Fabric Start (Munich, Germany) and the Première Vision Paris (Paris, France) last September, two textile fairs of great international prominence, this year has already started full of good things. January/February it is time to pack up and head once again to these two destinations that mean so much to us and to reveal the work we have developed over the past few months.
Always with great care and commitment to sustainability, the passion for nature was once again a motto for this new collection. The Portuguese Nature - SS2020 Collection was born in honour of what our country gives us the best - its beautiful landscape, ranging from plains to imposing mountains, from rivers to extensive seas, from beaches to green forests.
In our magnificent country there is lots of nature to observe, contemplate and respect, without lacking space and reason for inspiration. And who visited us in Munich and Paris was also inspired by our message that tried to share a little taste of what is very much ours.
This magical journey through the Portuguese wide sandy beaches with their gently rolling waves, the jagged coastline battered by rough seas, the towering and amazing mountains, and the vast and beautiful plains was represented not only through each sustainable knit (with a beach, mountain or river name) and each theme that contemplates it, but also through the decoration of our spaces in both trade fairs.
All this decoration, theme and message of this collection received excellent praises from those who had the opportunity to visit our stands. Increasingly, our customers opt for sustainable fabrics, always paying special attention and mentioning our international quality certifications (certificate CU845817 from GOTS, OCS, RCS and BCI). It is undoubtedly the highest feedback we have received, a notorious and influential point in today's market.
We also had the utmost attention to detail. The fact that we wore pieces with some knits from the collection and have other examples exposed so that everyone could visualize what can be done, was another fact that motivated good comments.
Opening the doors of our factory to the World
For any company, a strategy that reinforces or increases the expansion in international markets is an added value. However, for Trimalhas it is part of its job. Because we are at the beginning of this chain, opening the doors to the creation and production of fashion, it is essential to focus efforts and invest a lot to be present in fairs with this great economic scope, business development and increasing appreciation.
These are opportunities that allow us to enjoy a more direct contact with the brands and names of the area, to promote the national image as a reference of the fashion scene, but also to take steps towards beyond borders and win new markets to increase export volume. It is for these reasons that we cannot neglect in any way our presence in these moments and, of course, the quality, innovation and sustainability, since they are the characteristics that these markets require the most.
In Munich and Paris, for new editions and more inspiration
The environment that is always lived with great intensity in these two important moments for all fashion designers and textiles, is still filled with inspiration and unforgettable experiences. We loved the overall positive and inspiring mood which we could feel during the three days of Munich Fabric Start (MFS) and Première Vision Paris (PVP).
This edition of MFS was all about passion and love and it made sense to have taken what we love the most and what we do the best: fashionable and high-quality knits with a touch of love for nature (for our nature!). In Paris, where sustainability gained, once again, a special highlight, everything went for the best. It is the city of love, the fashion capital and our favourite place to present our news, the perfect match for three fantastic days where the result could only have been one - you fell in love with the SS2020 Collection. The results were far above our expectations and we could not be happier and prouder.
These are, in fact, unique events that help us to look for new inspirations, so that, on our side, we can continue to create the best of the Portuguese tradition on textiles and a new wave of innovation, inspiring creators and designers to achieve more complex pieces. We looking forward to return in September and provide you once again a growing openness to new looks and textile innovations, to a suitably creative and aesthetic line-up for the upcoming seasons. Always keeping an eye on sustainability!
We can only thank for the visits, for all the feedback, for the successful meetings and, of course, to the organizations of both fairs for always welcoming us and giving us this excellent opportunity.
We will meet again in September with more news!
Until then do not forget to know the new collection. You can find all the details here or request samples and other information through our contacts.